The Challenge

Traditional marketing relies too heavily on basic demographics, missing the deeper psychological factors that drive customer decisions.

The Solution: Two-Step AI Research Process

Step 1: Deep Dive with Google Gemini

<aside> Use Gemini for comprehensive psychographic data collection and research.

</aside>

• Implementation Steps
• Gemini Prompt Template

Step 2: Refine & Define Personas with Claude

<aside> Use Claude to transform research into actionable customer personas.

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• Implementation Steps
• Claude Prompt Template

Benefits of This Approach

• Targeted Marketing: Create campaigns that speak directly to customer motivations
• Better Offerings: Develop products and services that truly resonate
• Improved Conversion: Optimize funnels based on decision triggers
• Stronger Relationships: Build deeper connections with customers

Example Application: Yoga Studio

• Gemini Prompt (Yoga Example)
• Claude Prompt (Yoga Example)

Next Steps